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~House of Nykaa celebrates the launch of Kay
Beauty, the first beauty brand founded in India to be launched at Space NK,
marking a new era for Nykaa and Indian beauty worldwide.~
Mumbai, India, 11th September 2025 : Nykaa, India’s preferred beauty and lifestyle destination that has
revolutionized beauty consumption in the country, will celebrate its UK debut
on September 11th in London. Having already established a strong presence in
the GCC through its omnichannel platform, ‘Nysaa’, Nykaa now steps into the UK,
showcasing the vision and ambition behind the House of Nykaa: a
curated portfolio of dynamic in-house brands that capture the essence of Indian
beauty and fashion, and are built for diverse consumers around the world.
The House of Nykaa Beauty portfolio is India’s
second-largest homegrown beauty brand portfolio, with an annualized
GMV run rate of approximately ₹2,300 crore as
of Q1 FY 2026. Trusted nationwide, it has served over 13
million customers through online platforms and more
than 38,000 physical distribution points, consistently delivering
exceptional growth and performance.
From India with Pride: A Historic Celebration of
Beauty and Ambition
Nykaa proudly marks its UK debut with the launch of
Kay Beauty, India’s largest celebrity beauty brand, exclusively at Space NK,
the country’s most prestigious luxury beauty retailer. To celebrate this
milestone, the company’s leadership will host an exclusive soirée today and
raise a toast to mark this chapter at the George Club, Mayfair, London. Adwaita
Nayar, Co-founder and Executive Director of Nykaa and CEO of House of
Nykaa and Nykaa Fashion; Anchit Nayar, Executive Director and CEO
of Nykaa Beauty, and Falguni Nayar, Executive Chairperson,
Managing Director, and CEO of Nykaa; will welcome distinguished guests across
key opinion leaders, senior beauty executives, and prominent members of the
UK’s business and cultural community, reflecting Kay Beauty’s values of
diversity and inclusivity.
Among the esteemed attendees will be dignitaries from
the Indian High Commission, Margaret Mitchell, Chief
Commercial Officer of Space NK, Nykaa’s partners who were
instrumental in bringing Kay Beauty to the UK, and members of royal
families from the GCC. Nykaa’s global brand partners, including leadership
from Estee Lauder, Unilever Prestige, Puig, Charlotte Tilbury, and
others, will also grace the occasion. The celebration will also feature
renowned personalities such as Bollywood singer Kanika Kapoor; Queenie
Singh, Founder of Beauty In Everything (BiE), along with her spouse Rishi
Sethia; Samyukta Nair, the visionary restaurateur behind the
Michelin-starred Jamavar in London; Pallak Seth, Vice Chairman
& Director of PDS; and some of Nykaa’s key partners from
Europe, including Vittoria, CEO of REGI Laboratories.
The exclusive soirée is set to follow the captivating
launch celebration held on September 9th at Space NK, which was nothing short
of a beauty lover’s dream. Legendary makeup artist Daniel Bauer led an intimate
masterclass, sharing his signature techniques with an eager crowd. Iconic
influencers and industry leaders came together to celebrate the launch while
exploring bestsellers from Kay Beauty. Adding to the magic, the event was
infused with contemporary Indian music and carefully curated cultural elements,
creating a truly memorable experience.
Kay Beauty: A Brand Born from Passion and
Purpose
Co-founded in 2019 by Nykaa and Katrina Kaif, Kay
Beauty was built on the belief that makeup should not only enhance but also
care. Since then, the brand has won hearts across India—from major metro cities
to tier 2 and tier 3 markets—serving over 2.5 million customers to
date. Kay Beauty also has a strong offline presence and is available in more
than 700 premium stores in India.
In just five short years, Kay Beauty, with
its high-performance formulations, inclusive ethos, and skin-loving
ingredients, has emerged as one of India’s most loved and fastest-growing
beauty brands. Building on this success, the brand expanded into the
GCC, where it quickly became one of the top five makeup brands
on Nysaa. Now, with its debut in the UK at Space NK, Kay Beauty sets
its sights on serving an even wider audience — crossing borders, cultures, and
skin tones with beauty that’s diverse, effortless, and modern.
Adwaita Nayar, Co-founder and Executive Director
of Nykaa and CEO of House of Nykaa and Nykaa Fashion, said, “Nykaa’s journey towards becoming a global beauty brand
is built on small but significant steps. Following our success in the GCC, Kay
Beauty’s launch in the UK of Kay Beauty marks our second milestone. This
progress is driven by the confidence we draw from the incredible love and
support of our customers across India. Their trust empowers us to confidently
expand our vision and bring the best of Indian beauty to the world.”
Looking Ahead: Dreaming Bigger, Shining
Brighter
Rooted in India’s rich beauty heritage and driven by
an intimate understanding of consumer desires, Nykaa is proud to share its
unique ethos with the world. The launch of Kay Beauty in the UK is a
celebration of India’s dynamic and evolving beauty story, one that the global
stage is eagerly embracing. This milestone marks the beginning of a bold new
chapter for Indian beauty on the world stage.
*Over the years, the House of Nykaa – Beauty has
evolved into a dynamic ecosystem of iconic in-house brands, including
Nykaa Cosmetics, Kay Beauty, Dot & Key, Nykaa Wanderlust, Nykaa
Perfumery, Earth Rhythm, and Nykaa Collection.
