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At just 26 years old, Abhimanyu
Nirban, born in Sikar, Rajasthan, has built one of India’s most
talked-about startups — Bharat Innovations. Known as the first AI-driven
marketing agency in India, Bharat Innovations today manages over ₹40 lakhs in
monthly ad spends, delivers ROAS up to 15x, and partners with more than 70+
e-commerce brands across 4 countries, including 42 jewellery brands alone. The
company’s client portfolio boasts some of the most recognized names in India
such as Samsung India, Burger Farm, Nikon India, and many more.
What makes this journey extraordinary is not just the numbers, but the story
behind it. Abhimanyu started Bharat Innovations alone in a small room with an
old laptop gifted by his father. With no team and no external funding, he
turned his vision of an AI-first marketing agency into a reality, building from
scratch an operation that now has an international footprint.
In 2024, Abhimanyu introduced the RASA Framework, a
breakthrough innovation designed specifically for the jewellery industry. After
testing more than 100 marketing frameworks, he crafted a system that
consistently delivered a minimum of 6x ROAS, something many agencies considered
impossible. The RASA Framework — rooted in Brand Intelligence, AI Nurturing,
Engagement Ecosystem, Experience Automation, and Trust Building through PR —
has become a defining model for scaling jewellery brands globally. Abhimanyu
describes it as “a framework born out of sleepless nights, endless failures,
and the obsession to decode how jewellery brands can scale profitably in a
highly competitive market.”
What sets Bharat Innovations apart is its dual strength: on
one hand, it is India’s first AI-driven marketing agency, relentlessly focused
on helping e-commerce brands achieve profitability at scale. On the other hand,
it has also built one of India’s largest PR networks in just two years,
offering access to more than 1,000 media portals that establish authority and
credibility for its clients. This unique combination of AI marketing precision
and PR dominance has made Bharat Innovations one of the fastest-scaling
agencies in the country.
Abhimanyu’s vision is bold and unapologetic. He firmly
believes that AI is not just the future of marketing — it is the present. His
philosophy is simple: creativity should be guided by data, and marketing should
be measured not in vanity metrics but in profitability and growth. Today, the
agency’s work speaks for itself, with jewellery and e-commerce brands achieving
global recognition and returns they once only dreamed of.
Reflecting on his journey, Abhimanyu says, “When I look back at where it
started — a small room, my father’s old laptop, and nothing but a dream — it
feels unreal. But I always knew AI could redefine marketing. I tested, I
failed, I tested again, until the formula clicked. That’s how RASA was born,
and that’s how Bharat Innovations was built. Today, we’re not just running ads;
we’re building profitable global brands.”
From a gifted laptop in a modest room in Rajasthan to managing campaigns for
multinational brands, Abhimanyu Nirban’s journey is a testament to clarity of
vision, relentless execution, and the courage to innovate. With 70+ e-commerce
clients, 42 jewellery brands, and a growing global presence, Bharat Innovations
is aggressively expanding internationally, aiming to establish itself as a
world leader in AI-powered marketing and PR.
