NewsReach
brings you unfiltered stories from professionals shaping the world of branding
through its series Brand Ki Baat.
In
today’s business environment, success is not driven by product alone. It is
shaped by how clearly a company articulates its vision, how consistently it
delivers on its promises, and how strategically it positions itself in a
dynamic market. Whether it is a founder managing investor expectations or a
manufacturer expanding globally, clarity of message and discipline in execution
are the true differentiators. Businesses that endure are those that balance
operational excellence with compelling storytelling ensuring their value is not
only created but also perceived.
Welcome
to Crafting Bharat: Brand Ki Baat – Mumbai Edition, where we explore
brands, businesses, and the leaders building them from the inside out. In this
insightful episode, host Kartik Chawla sits down with Rahul Kamdar,
Founder of RK Consultancy, and Vijay Sanghavi, MD & CFO at Ratnaveer
Precision Engineering. Together, they discuss the intersection of
communication, manufacturing, leadership, and long-term strategy.
This series is proudly
brought to you by NewsReach, India’s leading PR-tech platform, with
Production Partner HT Smartcast; Gifting Partner Nanaji Natural and Beauty
Partner Lakme Academy. Tune in for stories, insights, and inspiration!
Episode Link: https://youtu.be/QeCOmu46hxI?si=npTl9qRSXV8BTao9
Edited
Excerpts
What gap
did you identify while establishing your PR consultancy, and how did you
address it?
Rahul
Kamdar: “I observed a significant gap between what
management intended to communicate and what ultimately reached the media.
Corporate communication teams would receive one message, which would then pass
through multiple layers, and somewhere along the way, the original intent would
get diluted.
Having
worked closely with both media and PR firms, I understood how crucial it is to
preserve the core narrative of a company. Founders are experts in their
businesses, but they may not always know how to communicate their story
strategically. My role became about bridging that gap and ensuring the message
reaching the public reflected the leadership’s true vision. Over time, this
clarity in communication helped build trust and long-term client
relationships.”
How did
Ratnaveer Precision Engineering begin, and what drove its initial growth?
Vijay
Sanghavi: “I was clear at the age of 21 that I wanted to
build a manufacturing company. My focus was on designing high-value,
competitive, and complex products for global markets.
We
began with stainless steel washers, a highly competitive segment. From the
beginning, we focused on engineering excellence, backward integration, and
uncompromising quality. Today, we serve customers in more than 31 countries,
including Germany, the US, and the UK.
Winning
the trust of our first German client was a proud milestone. We were transparent
about what we could and could not do. That honesty led to our first order—and
that client has remained with us for 25 years.”
How does
brand communication differ across industries, especially in sectors facing
challenges?
Rahul
Kamdar: “Market sentiment plays a major role in
communication. When a sector is performing well, the media is naturally more
receptive. However, when an industry is facing challenges, even well-crafted
announcements can be difficult to place.
In
such cases, framing becomes critical. The narrative must be shaped in a way
that makes it relevant and compelling. Sometimes, that means helping
journalists see the broader perspective and long-term value. Over time,
companies have begun to understand this better. PR was once viewed as a cost;
today, it is seen as an investment. The right exposure builds perception—and
perception unlocks value.”
As
Ratnavir expands globally, what is your growth strategy for the future?
Vijay
Sanghavi: “We are now focusing on acquisitions and inorganic
growth. While we have built strong internal capabilities, acquisitions allow us
to scale faster.
Organic
growth takes time, but strategic acquisitions accelerate expansion. We
understand our markets, technology, and customer expectations. Acquiring
companies with complementary capabilities will help us grow more quickly and
create greater value.
It
took us 25 years to reach the ₹1,000 crore milestone. With the right strategy,
we are confident that reaching ₹10,000 crore will take significantly less time.”
In today’s
fast-moving media landscape, when should companies speak—and when should they
remain silent?
Rahul
Kamdar: “Companies should communicate—but not
constantly. They are not in the business of promotion; they are in the business
of value creation.
Timing
and relevance are everything. When there is a significant development—such as a
strategic acquisition, a major order, or an industry shift—that is when
communication becomes critical. It signals to stakeholders that the company is
proactive and aligned with the market.
Strategic
communication is not about frequency; it is about precision. When you deliver
the right message at the right time, credibility follows.”
This
discussion highlights a fundamental truth of modern business: growth is not
accidental. It is the result of strategic planning, disciplined execution, and
thoughtful communication.
Whether
it involves helping founders articulate their vision or building manufacturing
capabilities that compete globally, success ultimately depends on clarity,
consistency, and long-term thinking.
Brands
are not built on visibility alone, they are built on credibility. In an
increasingly competitive world, the businesses that will thrive are those that
combine operational excellence with authentic storytelling.
Brought to you by NewsReach–India’s
leading PR-tech platform, with our production partner, HT Smartcast.
