New
Delhi, India – March 17, 2026: Human Mobile Devices (HMD) and Flipkart today
announced a strategic collaboration to bring HMD’s 2026 smartphone line-up to
consumers in India. As part of this partnership, HMD’s first smartphone launch
in India for 2026 will take place on Flipkart, which will serve as a key
e-commerce partner alongside other leading online and retail channels.
HMD
has been steadily strengthening its presence in India with a focus on
human-centric design, durability, repairability, and the democratization of
AI-led experiences across its portfolio. The launch of HMD’s first smartphone
of 2026 under this partnership represents an important milestone in its India
growth journey. By utilizing Flipkart’s deep understanding of Indian consumers,
robust supply chain capabilities, and scale, HMD aims to make its upcoming
devices more accessible and affordable across metro cities as well as Tier 2
and Tier 3 markets.
HMD
will introduce smartphones across key price segments (10K to 20K), catering to
India’s diverse and rapidly evolving usage needs, focusing on consumers seeking
reliability, affordability, and meaningful AI-powered experiences. The first
HMD smartphone of 2026 under this collaboration is expected to be unveiled in
the coming months, followed by a phased rollout of multiple devices over the
next 2–4 months, as both organizations come together to deliver a diverse range
of smartphones catering to the evolving needs of Indian consumers. Further
details on product specifications, pricing, availability, and consumer programs
will be revealed closer to launch.
Ravi
Kunwar, CEO and VP, HMD India and APAC, commented on the collaboration:
““We are excited to collaborate with Flipkart as one of our key e-commerce
partners as we gear up to launch the first HMD smartphone of 2026 in India.
Flipkart’s extensive reach and strong consumer connect will play an important
role in bringing our latest innovation to customers across the country. As part
of our broader distribution strategy, Flipkart serving as a key e-commerce
partner alongside other retail channel., as we continue to deliver
human-centered design and accessible technology to more consumers.”
Commenting
on this, Ajay Veer Yadav, Senior Vice President, Flipkart said: “Flipkart
remains focused on enabling India’s digital ambitions by ensuring customers
have access to the latest mobile innovations. Our strategic collaboration with
HMD brings their upcoming smartphone portfolio to millions of consumers across
the country. With our expansive distribution network and flexible affordability
offerings, we are well-positioned to make cutting-edge devices more accessible
and inclusive. Together, we aim to accelerate HMD’s growth in India while
delivering a superior experience to customers.”
The
upcoming launches reflect the evolving needs of Indian smartphone users, where
affordability and differentiated experiences increasingly shape buying
decisions. Through this collaboration,
HMD aims to build sustained momentum by combining thoughtful product positioning
with broad market access.
About
HMD
We are HMD, Human Mobile Devices. At HMD, we
start by tuning into what people really want. Our consumers are passionate
about the planet, often feel swamped by digital overload, and are keeping a
close eye on their budget. That’s why we are thrilled to be Europe’s largest
smartphone maker, championing repair-at-home phones, and a go-to for much
needed digital time out.
For further information, see https://www.hmd.com/en_int/about
About
the Flipkart Group
The
Flipkart Group is one of India’s leading digital commerce entities with a
strong technology-first foundation and includes group companies Flipkart,
Myntra, Flipkart Wholesale, Cleartrip, and super.money. Established in 2007,
Flipkart has enabled millions of sellers, merchants, and small businesses to
participate in India’s digital commerce revolution. With a registered user base
of more than 500 million, Flipkart’s marketplace offers over 150 million
products across 80+ categories. Today, there are over 1.4 million sellers on
the platform, including Shopsy sellers. With a focus on empowering and
delighting every Indian by delivering value through technology and innovation,
Flipkart has pioneered services such as Cash on Delivery, No Cost EMI, Easy
Returns, and UPI payments. Beyond shopping, Flipkart continues to create jobs,
empower entrepreneurs, and strengthen India’s digital economy.
For
more information, please write to media@flipkart.com
