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India, 9th September, 2025 : India’s leading connected lifestyle brand, Noise, has
marked a historic milestone at IFA Berlin 2025, standing tall among
the world’s technology giants and making the country proud on one of the
largest stages for consumer electronics.
Not only did Noise debut its latest portfolio of
world-class wearables at IFA, products designed and engineered to rival the
best globally, it also earned international recognition, with TechRadar
and other leading global publications awarding Noise “Best of IFA.” This
accolade is not just a win for Noise, it is a testament to India’s growing
stature in the global technology landscape.
“When a brand that started bootstrapped in India
can stand shoulder to shoulder with global giants and be celebrated for
innovation, it speaks volumes about the strength of Indian ingenuity,” said, Gaurav Khatri, Co-Founder, Noise.
Noise’s journey has been defined by steady and
strategic strides. From becoming the No.1 smartwatch brand in India
with 30% share (IDC Q2 2025), to expanding its retail footprint across
Europe with placements at KaDeWe in Berlin and Printemps in Paris, the
brand has consistently stormed new frontiers. Showcasing at IFA marks the next
chapter in Noise’s mission to take Indian innovation global.
With a focus on premiumisation, quality-driven
experiences, and form factors that blend lifestyle with technology, Noise
continues to embody the spirit of “Make in India” while proving that Indian
brands can compete and win on the world stage.
About Noise
Founded in 2018, Noise is India’s leading connected lifestyle brand,
consistently ranked as the country’s No.1 smartwatch brand and among the top
global players. With a wide portfolio spanning smartwatches, audio products,
and smart eyewear, Noise is driven by innovation, design excellence, and a
commitment to creating products that resonate with today’s quality-conscious,
tech-forward consumer.
