March
27, 2026 : As cricket fever once again captures the
hearts of millions across India, Binance, the world’s leading cryptocurrency
exchange by trading volume, today announced the launch of PowerPlay 2026
— a special campaign running from 27 March to 31 May 2026, for India
KYC-verified users. The campaign enables eligible users to invite friends
to join Binance and complete simple tasks, with participants able to share $1,000,000
in USDT token vouchers, subject to campaign terms and reward availability.
“Cricket
is a big part of everyday life in India, and PowerPlay 2026 is designed to
bring that same community energy into how users explore Binance together,” said
S.B. Seker, Head of APAC, Binance.
PowerPlay
2026 includes two activities during the campaign window:
Promotion
A – PowerPlay Mystery Ball Challenge (850,000 USDT prize pool)
Running from March 27, 2026, 04:30 (UTC) to May 31, 2026, 23:59
(UTC), Promotion A rewards eligible users when a newly referred friend
signs up using the activity referral link, completes KYC, and finishes
required tasks, including a first trade totaling $5 or more on eligible
Binance products and at least one Binance App login record. Each successful
referral unlocks a Mystery Ball reward for both the referrer and the referee,
with rewards distributed as USDT token vouchers and subject to per-user caps
and first-come, first-served mechanics.
Promotion
A also includes a top-referrer leaderboard bonus pool of 50,000 USDT token
vouchers for eligible participants who emerge as top referrers while
meeting the minimum successful referral thresholds of the ranking tiers
respectively during the promotion period, with the top-ranked participant
eligible for up to 10,000 USDT in token vouchers, as set out in the
activity terms.
Promotion
B – PowerPlay Game (150,000 USDT prize pool)
Live on select days between May 10, 2026, 05:00 (UTC) and
May 31, 2026, 23:59 (UTC), Promotion B allows eligible users to play a
limited-time in-app activity to claim “Power Packs” (Binance Red Packet
rewards). Users can also earn additional play attempts by inviting eligible new
users on live activity days, subject to caps and reward availability.
Eligible
users can find full details, including eligibility criteria, excluded trading
pairs, reward caps, distribution timelines, and additional terms, on the
campaign announcement page. For full terms, conditions, and details, please
visit the official PowerPlay 2026 Announcement Page.
PowerPlay
2026 exemplifies Binance’s approach to connecting India’s passion for cricket
with the digital asset space in a safe and responsible way. While the campaign
offers an exciting participation opportunity, it also encourages new users to
complete KYC verification and engage with Binance’s platform features securely.
As India leads the global crypto adoption index, Binance remains committed to
promoting safe and responsible adoption by offering comprehensive educational
resources through Binance Academy,
empowering users to become fully acquainted with digital assets before engaging
in the digital asset ecosystem.
Disclaimer:
Digital asset prices can be volatile. The
value of your investment may go down or up and you may not get back the amount
invested. Crypto products and NFTs are unregulated and can be highly risky.
There may be no regulatory recourse for any loss from such transactions. You
are solely responsible for your investment decisions and Binance is not liable
for any losses you may incur. You should only invest in products that you are
familiar with and where you understand the associated risks. You should
carefully consider your investment experience, financial situation, investment
objectives and risk tolerance, and consult an independent financial adviser
prior to making any investment. This material should not be construed as
financial advice. Past performance is not a reliable indicator of future
performance. For more information, see our Terms of Use
and Risk Warning.
About
Binance:
Binance
is a leading global blockchain ecosystem behind the world’s largest
cryptocurrency exchange by trading volume and registered users. Binance is
trusted by more than 310 million people in 100+ countries for its
industry-leading security, transparency, trading engine speed, protections for
investors, and unmatched portfolio of digital asset products and offerings from
trading and finance to education, research, social good, payments,
institutional services, and Web3 features. Binance is devoted to building an
inclusive crypto ecosystem to increase the freedom of money and financial
access for people around the world with crypto as the fundamental means. For
more information, visit: https://www.binance.com
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