New
Delhi, 8th, April 2026 : As more young consumers look beyond the
limitations of a traditional 9-to-5 and explore flexible ways to earn, social
selling is steadily gaining ground as a low-barrier entry into
entrepreneurship. Swedish brand Oriflame will roll out a month-long yatra with
Whosthat360 across India’s Northeast starting April 7, bringing together
on-ground beauty experiences with a focus on income opportunities.
Spanning
13 locations through April and May, the yatra will begin at Lady Keane College
in Shillong on April 7, followed by MBB College in Agartala on April 9 and
Millennium Centre in Aizawl on April 12. It will then move to Dimapur on April
15 and Kohima on April 17, before covering Assam with stops at Guwahati College
on April 21, Nagaon College on April 23 and Sohum Mall in Dibrugarh on April
25.
The
route continues to Rajiv Gandhi University in Itanagar on April 27, followed by
City Centre Mall in Siliguri on May 5 and Junction Mall in Durgapur on May 7.
The final leg will take place in Kolkata, with South City Mall hosting the May
9 event and the closing scheduled for May 10.
Designed
as a high-energy, on-ground format, the yatra will engage college students and
young audiences through product trials, skincare sessions and interactive
consultations across campuses, malls and public spaces. The focus is on
participation and access, with formats that encourage direct interaction rather
than passive viewing.
“India
is seeing a clear shift in how young people think about work and income. There
is a strong appetite for flexibility and ownership. Through this yatra, we want
to demonstrate how social selling can offer a practical starting point, where
good products can translate into a meaningful business without the usual
startup pressures, said Edyta Kurek, Senior Vice President
and Head of India and Indonesia at Oriflame.”
Adding
to this, Abhishek Chakraborty, Head of Brand, PR & Digital said, “Markets like
the Northeast are increasingly open to new formats of earning and
self-expression. This initiative is about creating access, bringing
opportunities closer to consumers, and building networks at a local level
rather than expecting them to come to us.”
Alongside
these engagements, Oriflame will introduce attendees to its social selling
model, positioning it as a way to build a second income without the typical
challenges associated with starting a business. With no heavy upfront
investment or operational setup, the model allows individuals to start small
and scale at their own pace.
A
second income, increasingly, is not just supplementary but transformative,
offering greater financial stability and flexibility at a household level. The
company is positioning this as an opportunity for students, first-time earners
and young professionals to explore entrepreneurship without the risks typically
associated with it.
The
Northeast is emerging as a key market for companies looking to build both
consumer demand and seller networks, driven by a young population and growing
participation in digital ecosystems. With a city-by-city rollout and consistent
on-ground presence, the yatra signals a deeper push into the region,
culminating in Kolkata on May 10.
The
roadshow will also include on-ground engagement activities, where 10
participants who spot the truck and share entries will win curated beauty
hampers daily, leading up to the mega event in Kolkata on May 10. For further
information on the North-East Yatra, visit the link below.
For
more details on the North-East Yatra, visit the link below- https://in.oriflame.com/business-opportunity/oriflame-north-east-yatra
About
Oriflame
As a globally renowned beauty and wellbeing company, Oriflame has
empowered individuals since 1967 through its diverse portfolio of high-quality,
innovative, and sustainable beauty and wellbeing products. It operates in over
60 markets.
Oriflame
operates through a modern social selling model, enabling over 3 million Beauty
Entrepreneurs and members worldwide to become beauty industry insiders through
a ‘Plug and Play’ micro-entrepreneurship model.
Oriflame’s
product range spans skincare, cosmetics, fragrances, personal care, and
nutritional supplements, all crafted with care to promote holistic wellbeing.
Oriflame continues to make a positive impact on communities worldwide and has
been named a European Climate Leader by the Financial Times and Statista for
the past five years.
In
India, Oriflame continues to build opportunities for women to achieve financial
independence while promoting holistic wellbeing.
For
more information, visit www.in.oriflame.com
